![]() ![]() ![]() ![]() Rather than open a brick and mortar store, the two opted to sell their mattresses exclusively online. The company was founded in 2011 by furniture industry veteran Ron Rudzin and entrepreneur Ricky Joshi, who chose to base the company's name off of the Sanskrit word "sattva" which means "pure". Saatva’s retail footprint is expanding rapidly with new stores launching at the pace of one a month in markets such as Boston, Seattle, Chicago, Dallas, Philadelphia, San Diego, and Miami. Saatva has flagship stores in New York City, Washington D.C., Los Angeles, and San Francisco. Saatva has since expanded their offering to include luxury bedding, high-end beds and bed frames, and a wide-selection of mattresses in every major category. Rather, the company provides free delivery and mattress removal out of its 19 factories and 159 distribution centers. Unlike its direct-to-consumer competition, Saatva does not compress its mattresses in a box. Saatva mattresses launched Loom and Leaf, an eco-friendly brand of luxury memory foam mattresses and their high end 'Zenhaven' mattress in 2016. In 2015, Saatva ranked 101 on Inc's list of the top 500 retailers for the year. The fastest growing major direct-to-consumer mattress brand from 2019 to 2021, Saatva is estimated to bring in close to $500M in direct annual revenue in 2022 with no wholesale channels. Launched in 2011, Saatva was one of the first companies to implement the direct-to-consumer business model. Saatva is an American privately held e-commerce company that specializes in luxury mattresses and is based in New York City with a second major office in Austin, Texas. ![]()
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